Lucid Group, Inc. launched the Lucid Referral Program in the United States. The two-sided rewards program extends exclusive benefits to current Lucid Air owners, who can share their unique referral link with friends and family to give them new vehicle purchase discounts.

“Our mission at Lucid is to inspire the adoption of sustainable mobility, and our customers are our greatest advocates in this mission,” said Zak Edson, VP of Sales & Service. “The Lucid Referral Program celebrates and rewards our Lucid owners for their excitement and commitment to the brand. We deeply value the Lucid community and are steadfast in providing a world-class customer experience long after customers take delivery of their vehicle.”

Lucid Air owners will have access to unique referral links they can share with prospective customers in their network of family, friends, and colleagues. Once those links are successfully utilized to purchase and take delivery of a vehicle, the owner will receive points which accumulate toward the redemption of a variety of branded gear, vehicle accessories, or limited-edition products.

Owners will also be able to redeem their points for Lucid Experiences, including exclusive tours of Lucid’s headquarters in Silicon Valley and Advanced Manufacturing Plant (AMP-1) in Casa Grande, Arizona. As part of the tour, owners will learn about the company’s technology and the manufacturing process directly from Lucid’s leadership.

New customers who utilize a referral link when ordering their vehicle can receive vehicle discounts (or post-delivery rebates for leasing customers) of up to $1,250 depending on the Lucid Air model: $750 on Air Pure; $1,000 on Air Touring; $1,250 on Air Grand Touring; and Sapphire-branded duffel bag upcycled from the same leather featured in the Lucid Air Sapphire, for Sapphire deliveries.

From the moment new owners take delivery of their vehicles, they can share their own unique referral link to begin earning points for their own rewards.