When competing with other brands to find the best channels needed to reach your audience, developing an effective marketing strategy might feel like throwing darts blindfolded. To increase your odds of reaching people who might be interested in your product or service, you need to effectively and accurately define your target audience first. It might take more than one … [More]
North Valley Landmark Shopping Center Is Updating Its Name
Anyone headed for the Outlets at Anthem will need to enter a new name into their GPS system because the landmark outdoor shopping center is changing its name to Outlets North Phoenix. The name change is in response to the explosive growth in the northern reaches of the Phoenix city limits and increased shopper demand. “As anyone who lives in the area knows, growth in the … [More]
Kierland Commons Is Getting Some Shade with New Sunglasses Franchise Opening
Phoenix-area customers will soon be able to shop Shady Rays’ extensive collection of polarized shades at the company’s newest brick-and-mortar store. One of the nation’s fastest-growing lifestyle eyewear bands will celebrate the grand opening of its newest storefront on Saturday, April 8 from 10:00 a.m. - Noon in Scottsdale’s Kierland Commons. Boasting an expansive … [More]
Gilbert Mixed-Use Community and Retail Destination Keeps Expanding
Epicenter, the high-end, vertically integrated mixed-use community and retail destination in the heart of Agritopia® is opening of more Arizona establishments to its existing line-up of best-in-class retail and dining tenants. Currently, Belly Beer Barn, Barre3, Peixoto Coffee, Vintage Home, Source and Undertow are open to the public. We are thrilled to share additional … [More]
Fast-Growing Eyewear Co. to Open Third Brick-and-Mortar Store in Arizona
Phoenix-area customers will soon be able to shop Shady Rays’ extensive collection of polarized shades at the company’s newest brick-and-mortar store. One of the nation’s fastest-growing lifestyle eyewear bands will open its newest storefront this spring at Scottsdale’s Kierland Commons. This will be the lifestyle eyewear company’s largest retail footprint to date. Boasting … [More]
Feedback: February 2023
Q: As a brick-and-mortar retailer, what are you doing to drive foot traffic? Leah Huss Co-Founder Huss Brewing Co. Sector: Breweries We’re so proud to be celebrating 10 years in business as Huss Brewing this year! Our growth in our core business of selling local craft beer to consumers in grocery stores, bars, restaurants and resorts is all rooted in one fundamental … [More]
Cannabis Co. Launches Highsman Cannabis Products from NFL Legend in Arizona
Trulieve Cannabis Corp., a leading and top-performing cannabis company in the United States, today announced the official launch of Highsman, the purpose-driven cannabis lifestyle brand founded by NFL legend Ricky Williams. Highsman will be available statewide in all Trulieve and Harvest branded Arizona retail locations starting Friday, January 20. "Our … [More]
The Female Founder Advantage in Startups
Enough about “cracks” in the glass ceiling. We’re wielding sledgehammers; cracks seem beside the point now. Don’t get me wrong. We have a long way to go in a “traditional” sense. Sure, more women are running Fortune 500 companies than at any previous point in Fortune 500 history, but that figure amounts to a paltry 5%. Instead, let’s take a closer look where it … [More]
Fighting Inflation in the Multifamily Maintenance Shop
Across the economy, inflation continues to push up the cost of doing business — particularly for managers and maintenance teams tasked with fixing and repairing multifamily properties. Prices for items such as appliances (8.5%), window coverings (16.2%) and flooring (7.2%) all climbed year over year, according to the U.S. Bureau of Labor Statistics. Not only are parts and … [More]
The Do’s and Don’ts of Shipping and Returning
Managing shipping and returns is an essential aspect of running an e-commerce business. Unfortunately, it’s not as simple as just putting the product in a box and adding a label. There are many elements that go into shipping a product, from having appropriate packaging to finding the best shipping rates and getting it to the customer in a timely manner. According to … [More]
Using Popularity to Get More Sales
Scarcity is not just an economic principle. It is a psychological principle and one that subconsciously drives many decisions. Scarcity has such a powerful influence on people that it causes them to wait in long lines for hours on end and experience anxiety when they can’t get their hands on a sold-out product or get into a popular restaurant. There are reasons scarcity is … [More]
Gilbert’s Agritopia Expands with More Retail and a Fitness Company
Epicenter, the high-end, vertically integrated mixed-use community and retail destination in the heart of Agritopia is pleased to welcome more Arizona establishments to its existing line-up of retail and dining tenants. Currently, Belly and Beer Barn are open to the public. Barre3 is a fitness company comprised of 130+ studios around the globe; 250+ streamable online … [More]