Big data has changed the way the world works. This has been true for years, of course, but the speed at which unprecedented volumes of information are being collected and analyzed requires organizations to constantly evolve their best practices. Consider that as of 2012, 2.5 exabytes of data were being created daily ― more data every second than the entire internet contained … [More]
Digital Content: Seven Realities for Video in the 21st Century
There’s a gap in most digital content strategies. It is the how, what and where to use video. Google is partly to blame since they don’t index videos for search — and some workarounds do exist. But something else is going on. First, all video is video content. You are likely producing video content daily in the form of video meetings, podcasts (with video) and livestreams. A … [More]
Valley Marketing & PR Co. Founder Sells Firm to Long-Time Business Partner
David Eichler, founder of Decibel Blue Creative Marketing & PR, has sold his agency to long-time partner, Tyler Rathjen. This transfer of ownership ushers in a new generation of leadership and positions the firm for continued growth. Under Eichler’s direction since 2005, Decibel Blue has established itself as one of the nation’s leading strategic marketing and PR … [More]
New Shoes for Your Digital Identity: How to Revamp Your Online Presence and Stand Out!
In today's digital world, your online presence is crucial to the success of your business. Are you struggling to stand out among the competition? Regardless of your type of business or organization, it may be time to give your digital footprint a fresh update. In the same way, you would buy new shoes to step up your style or your game, it’s time to step up your online presence … [More]
How to Track and Update Assets during a Rebrand
Your brand is more important than ever, especially for an organization seeking to be recognized over an expanding number of marketing platforms and sales channels. Shifts in the market, mergers and acquisitions, and other company changes also drive brand updates. It’s why 75 percent of companies have undergone a rebrand since 2020. The reasons why a company may choose to … [More]
New Study for Brand Marketers Reveals Surprising Trends about U.S. Latinos
The U.S. Hispanic Chamber of Commerce (USHCC), America's leading small business advocacy group, and Chemistry Cultura, a minority-certified marketing agency with several Fortune 500 clients, unveiled a jointly-commissioned research study called THE LATINO MOSAIC. The statistically significant survey polled 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, … [More]
Amplify Business Value by Amping Up Your Brand
Branding is not what you may think. When executives consider branding, especially those with strong financial experience and limited marketing exposure (a classic CFO), they often see an expense with questionable ROI. They see a logo, tagline, website and marketing materials and equate those with the brand. While these are tools for delivering and building the brand, they are … [More]
Scottsdale-Based Nextiva Partners with Texas Sports & Entertainment Group
Nextiva, the leading conversation platform, announced its partnership with Spurs Sports & Entertainment (SS&E), the premier provider of sports and entertainment in South Texas. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G League), and San Antonio FC (USL). The partnership between Nextiva and SS&E is founded on a mutual passion for … [More]
Digital Marketing Co. Acquires Firm, Expanding Advanced Analytics Opportunities
DAS Technology, the largest automotive Customer Data and Experience Platform technology company, has acquired the assets of 3 Birds, a leading CDXP technology company that delivers SaaS-based marketing, analytics, and consumer engagement solutions. The acquisition makes DAS Technology the largest CDXP provider in the automotive and specialty vehicle markets, serving over 9,200 … [More]
Carvana Launches New National Ad Campaign
Carvana, an industry pioneer for buying and selling used cars online, is celebrating five-star reviews left by happy customers with a new summer advertising campaign that spotlights the key differentiators in the brand’s industry-disrupting car buying and selling experience. Carvana identified the key themes that described customers’ interactions with the nation’s largest … [More]
Prescription Savings Co. Teams Up with Phoenix Mercury in Partnership Deal
BuzzRx, the only provider of free prescription discount cards benefiting nonprofits year-round, announced the company scored a partnership with the Phoenix Mercury for the 2023 season. The partnership will span in-arena activation, commercial advertising, and digital content. BuzzRx is the first prescription savings company to team up with a Women's National Basketball … [More]
Phoenix Suns, Phoenix Mercury Announce Groundbreaking Media Rights Deal
The Phoenix Suns and Mercury announced a new media rights deal with Gray Television, Inc. and Kiswe to deliver 100% of each team’s locally broadcast games via over-the-air television and streaming. Under the new deal, the Suns and Mercury games will be available to nearly 2.8 million households in Arizona, more than tripling the current number of homes the Suns and Mercury can … [More]
All Video Is Video Content Marketing
Five rules for greater reach
Being on video and watching videos is today’s business norm. A recent survey showed 76% of consumers watched a video before purchasing a product. Social media influencers promote products through video-based storytelling. They login to video meetings daily with prospects and customers. Since 2005, the year YouTube launched, video has increasingly grown in prevalence, … [More]
Why AI Won’t Replace Your Creative Agency
There have been many theories about how AI models such as ChatGPT, OpenAI and Bard will impact the future of work — and, ultimately, the future of humanity. Will these AI models make life easier, or will they replace human work altogether? There’s no doubt AI will change … something. But as a marketing agency owner, I see AI impacting my business immediately. What good is … [More]
Phoenix Suns and PayPal Extend Partnership Agreement, One of the Largest Sponsorship Deals in the NBA
The Phoenix Suns and PayPal announced that they have extended their partnership through the 2026 NBA season. PayPal will continue as the Suns' jersey sponsor and, as part of the enhanced multi-year deal, the organizations will now increase their focus on supporting small businesses throughout the Valley and elevating the fan experience by offering innovative payment solutions … [More]
Mega Sports Park Changes Name after Bell Bank Pulls Out of Naming Agreement
Bell Bank Park has changed its name to Legacy Park: Arizona’s Premiere Sports & Entertainment Complex. Bell Bank has announced that is has pulled out of its agreement deal with the sports park that is owned by Legacy Cares Inc., and run by its property management company Legacy Sports USA,. Bell Bank says it is due to various defaults under the naming rights agreement, … [More]
Balancing Marketing Priorities during a Slow Economy
The one nugget of information contained in Squarespace’s most recent 30-second Super Bowl advertisement is that Squarespace is a website that makes websites. For anyone who wasn’t already aware of the $3 billion company, that’s an expensive but useful bit of top-of-the-funnel marketing. The rest of us could be heard screaming at our televisions in unison: “That ad … in this … [More]
Digital Marketing Agency Opens New Office in Scottsdale
Award-winning digital marketing agency E Squared Marketing recently announced the opening of its new office in Scottsdale. The Arizona-based firm has nearly tripled in size over the past few years and continues to grow its client roster across the country. “We are thrilled at the growth and expansion of our team and office, and we are excited to continue to provide stellar … [More]
